ACC Board of Directors Announces Endorsement of Success Incentives

GREENSBORO, N.C. (theACC.com) – The Atlantic Coast Conference Board of Directors today announced that it has endorsed a success incentive initiative that will begin during the 2024-25 academic year. The decision follows analysis and discussions that have occurred throughout the past year.

The specifics of the plan are in progress and will be solidified in the coming months. Under this initiative, the implementation of the success incentives will come solely from the performance of teams in revenue generating postseason competition. All other revenues will continue to be equally shared as currently outlined.

“The ACC Board of Directors continues to be committed to exploring all potential opportunities that will result in additional revenues and resources for the conference,” said ACC Board of Directors Chair and Duke University President Vincent E. Price. “Today’s decision provides a path to reward athletic success while also distributing additional revenue to the full membership.”

“Today’s endorsement follows significant and meaningful conversations by the ACC Board of Directors,” said ACC Commissioner Jim Phillips, Ph.D. “To be certain, I applaud their thoughtfulness and continued commitment to working collectively. As we’ve communicated consistently, we remain dedicated to exploring all options to enhance support for our member institutions and their student-athletes.”