Tourism Revenue Reached $57,454,953 in Pulaski County  in 2018

All Virginia localities saw increased tourism revenue while Virginia reached $26 billion

Data released by the United States Travel Association (USTA) reveals that all regions in Virginia posted an increase in tourism revenue last year.

According to the US Travel Association, tourism in Virginia generated $26 billion in travel spending. Tourism also supported 235,000 work opportunities for Virginia communities and contributed $1.8 billion in state and local taxes. The increase is largely attributed to Virginia’s tourism promotion and development  efforts all around the state, including: new hotels, restaurants, agritourism, craft breweries, wineries, distilleries, cideries, sports, outdoor recreation, festivals and events, music venues, wedding venues, meeting and convention venues, attractions and so much more. Virginia’s changing tourism industry make the Commonwealth a destination for authentic travel experiences and vibrant communities.

Tourism is at a record level in Virginia, and visitor spending has continued to grow year after year.  With continued increase in mobility, more sophisticated technology, and changing demographics, travel demand is at an all-time high. Travelers are seeking unique experiences in their leisure time, and view travel as an important factor for their quality of life.

Tourism was again a critical contributor to the local economy in 2018. Tourism revenue for Pulaski County reached $57,454,953, a 3.8 percent change over 2017. Local tourism-supported jobs totaled 625while local tourism-related taxes were $1,681,673. All data was received by the Virginia Tourism Corporation (VTC) from US Travel Association and is based on domestic visitor spending (travelers from within the United States) from trips taken 50 miles or more away from home.

“Virginia’s tourism industry had a banner year in 2018, hitting new records and making important impacts on our communities across the Commonwealth,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “As we celebrate the 50th anniversary of Virginia is for Lovers and the tourism industry’s continued growth this year, we also celebrate the people who impact and influence our communities with their vision, passion, and love for the tourism industry. Our industry is made up of creative, hard-working, and dedicated professionals, and they work every day to make our communities more vibrant and dynamic. They help to make Virginia the best place to live, work, and visit, and are our most powerful ambassadors for Virginia is for Lovers.”

“Seeing an increase of nearly 4% in tourism revenues year over year is a testament of a strong economy, effective marketing, and world-class tourism assets here in Pulaski County,” stated Jonathan D. Sweet, Pulaski County Administrator.  “Our Board of Supervisors and Economic Development Authority have enthusiastically included tourism as a priority focus and our Chamber of Commerce has been working hard to comprehensively support our tourism sector and help grow their business’ exposure, and the results are speaking for themselves.”

Here is what one of our local businesses had to say; “It has been rewarding and exciting to see the increase in the amount of people that are coming into Virginia and into our area from outside the state. They are coming to experience all the great outdoor assets that the County of Pulaski has and are returning again and again.  Since 2017 my business has continued to increase and grow. I’m just wrapping up my 2019 season and this has been the best year to date. I’m excited about all the possibilities the future holds for tourism in Pulaski County and the NRV.” says Michael Valach, Mountain 2 Island Paddleboard Co.

From Pulaski County Chamber of Commerce